The Executive Director (ED) serves as the chief administrative officer of the corporation and reports to the president of the Board of Directors. The Executive Director supervises all full-time and temporary staff in addition to supervising and coordinating the work of the company's advertising agency.

The ED manages the day-to-day activities of the corporation and leads tourism promotion efforts of Madison County by planning, scheduling, programming, budgeting and reporting. The ED will be responsible for effectuating the purposes of the Corporation and assuring proper and compliant implementation of board policies and directives. The ED provides an advisory support and challenge role to the Board of Directors, its President and its committees while serving in an ex officio, non-voting capacity on the Board of Directors and all committees. The ED is an at-will employee whose status is determined by the Board. The ED is responsible for general charge of the day-to-day affairs of the corporation, including the hire, supervision, evaluation and termination of employees. The ED will establish up-to-date job descriptions for each job in accordance with the Board approved budget and/or regulatory/contractual requirements. The ED will perform all other such duties as are incidental to the position and/or established in a Board-approved job description or by employment contract.


1. Marketing

 Develops, creates content for and implements an annual marketing plan that includes advertising, publications, distribution, consumer and trade shows, familiarization tours, group and meeting sales, social media, film opportunities, website content and maintenance, photography and video collection, public relations and media relations.

 Manages the ongoing I LOVE NY Matching Fund program.

 Regularly participates in the activities of local, regional and statewide tourism partners and programs.

 Drafts and sends a quarterly consumer newsletter

 Is the overall project director for the annual Madison County Visitors Guide, including creating, sourcing and editing content and selling advertising.

 Engages with the Board of Directors for CLR TPA, Inc., the Central New York regional tourism promotion agency.

2. Operations

 Drafts reports for the Board of Directors, including monthly financial and corporation progress reports

 Manages and implements, and works with Board officers and committees as appropriate, to draft the annual report, the annual budget, the annual marketing plan and the five-year strategic plan.

 Creates and maintains current information in the CRM's modules, including Consumer, Inventory and Media/PR

 Works closely on a regular basis with local and state government officials, including the Madison County Planning Committee and Board of Supervisors

 Administers the financial procedures and internal controls of the organization in close collaboration with CPA(s), Board Treasurer, and finance committee. Performs accounting duties, including reconciling accounts monthly, managing bi-weekly payroll, posting journal entries and preparing checks and deposits as necessary and working with CPA(s) during annual tax preparation and review.

 Maintains, and prepares drafts of, legal documents, HR records, corporate documents and corporate records according to state and federal requirements

 Coordinates the annual meeting

 Facilitate the annual election process for the Board of Directors

Other duties as assigned by the Board of Directors


1. “Madison County Tourism is an Equal Opportunity Employer. There shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.”

2. Exempt position and full-time

3. Application deadline: March 18th

4. To apply submit résumé/CV and cover letter to president@madisontourism.com


 Bachelor's Degree

 Strong knowledge of marketing principles, including digital and social media strategies

 Strong communication skills and the ability to work effectively with a wide range of diverse constituencies

 Strong organizational skills, including the ability to manage multiple projects simultaneously

 Expertise in Microsoft Office Suite

 Ability to analyze and solve complex problems

 Ability to properly lift 30 pounds from ground-level to a height of 36 inches

 Special requirements include:

 Ability for overnight out-of-town travel

 Availability to work evenings and weekends

 Preferred qualifications include:

 Master’s Degree

 Minimum three to five years' experience in non-profit administration, marketing, or tourism industries

 Expertise in the Adobe Creative Suite (particularly Photoshop), Quickbooks and CRM and CMS platforms

 Grant writing and management experience