THE ART OF THE AD: COLES PHILLIPS AND ONEIDA, LTD.

(Oneida, NY) Curator of Education Molly Jessup discusses Cole Phillips and The Art of the Ad in a gallery talk in the exhibition at 3:00 pm, Sunday, July 31. This talk also marks the end of the exhibition at the Oneida Community Mansion House.

The Art of the Ad: Coles Phillips and Oneida, Ltd. displays the advertising illustrations created under Phillips’ direction and which were instrumental in the emergence of Oneida Community Ltd. as a worldwide supplier of fine tableware.

Phillips was a major force in print advertising during the 1910s, when finely illustrated weeklies and magazine cover art found their way into parlors and offices across the United States. Art of the Ad features more than 30 of the ads Phillips designed for Oneida Community Ltd., including his famous ‘fade-away girl’ promotions. Phillips designed ads for OCL throughout the 1910s and was instrumental in re-branding the company as a major and global purveyor of fine tableware.

The exhibition also features advertising work contemporary to Phillips’ ads, including ads created by Baron de Meyer.

Coles Phillips' unique style distinguished him among advertising designers at the dawn of the Ad Man’s rise to prominence in the 20th century. Learn more about his work with Oneida, Ltd. and try your hand at creating a display ad for Oneida tableware.

Free to Members; Non-Members: $7 Students (ages 8 & up): $3.

The Oneida Community Mansion House, a National Historic Landmark, was the home of the 19th century utopian Oneida Community (1848 – 1880). The 93,000 square foot complex is composed of substantial Italianate and Victorian Gothic-styled buildings, sited on 33 acres of landscaped grounds.

The Mansion House is open to the public year-round (except major holidays) presenting programs and exhibits about the Oneida Community, its successor organization Oneida Ltd., and related topics. The Mansion House also houses residential apartments and provides overnight lodging in period-styled rooms. The Oneida Community Mansion House is located at 170 Kenwood Ave., Oneida, NY. For information call 315-363-0745 or visit www.oneidacommunity.org.